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Realtors sell homes – but we don’t just sell the home, we sell it well. What that means is that after your home is listed, you are receiving the most offers on the block and chances are they are among the highest. How do we do it? Here’s what sets up apart in the very competitive arena of real estate. In fact, here is an example of what we did with a recently listed property; the results are amazing!
Down in the Dumps – But Not For Long
Our team was asked to list a home recently obtained by our clients through an inheritance. Rundown and outdated, the home was badly in need of some work – especially since the owners of this newly acquired property wanted to sell it and sell it fast.
Well, our team got to work. We outlined a plan that would increase the home’s value, make it useful to potential buyers, create updated spaces within the house that would be up to par with today’s standards and get to our bottom line, which was to get the sellers as much money as possible.
The Plan – And Implementation
As much as a necessity this was to our goal, the process was still fairly simple. We decided on the items in the home needing updating and set out to update them. Thousands and thousands of dollars were not pumped into the home in order to sell it rather strategic items were replaced and/or renovated, with budget in mind, so that the home would come up in standard.
Our budget-savvy and results-oriented goal led us to making changes to the floors, cleaning up the house from top to bottom, incorporating some light landscaping and getting the home professionally staged. We also made the effort to have the home inspected so that there would be no surprises come time for any potential buyers to have a home inspection done. All in all, after spending not much more than ten to fifteen thousand dollars, the end result was a home in tip-top condition, with shiny wood floors instead of dingy and old carpeting, inviting curb appeal and a general update overall.
The icing on the cake, of course, was having the house staged to perfection so that buyers could envision their own lives in the attractively decorated and set up home. In fact, there were some issues in the home that were unable to be resolved but were managed effectively as a result of the staging process.
Our Motivation
In our experience, we know that the number one factor in selling a home successfully is to price it effectively. And to be able to set a competitive price, we needed to make sure the house lived up to the standards of other like-kind properties in the area. The other main thing to keep in mind when pricing – something we profusely advise our clients – is to set a price benchmark that allows you to have a competitive edge over other sellers. When buyers perceive a better value, they naturally pursue those properties more aggressively.
Money In the Pocket – All Sides Happy
At the end of the day, the results were outstanding. The property, valued initially at just under $1 million, generated a significant amount of interest. Fourteen offers later, the sellers were looking at a wide range of offers in terms of purchase price. The top offer was $150,000 more than the asking price – $70,000 higher than the next highest offer. The math is simple in this case: A home for under a million dollars + $15,000 or so to rehab and stage the home = $150,000 more than the asking price. It goes without saying that an important part of this equation, like many real estate success stories, is having an agent who can guide you through the possibilities that are out there.
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This is one example of Realtors going the extra mile in making a home sell successfully and we do this everyday with all our clients – going the extra mile, that is. In a market where most are concerned about its challenges, our listed home yielded multiple offers and the sellers ended up with tens of thousands of dollars more than their asking price. What more can you want from the sale of a house?
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